5 Free Data Visualization Tools to Showcase Your Data in 2024 5 Free Data Visualization Tools to Showcase Your Data in 2024
In the world of data visualization, the ability to produce material that can speak to your audience, regardless of their technical... 5 Free Data Visualization Tools to Showcase Your Data in 2024

In the world of data visualization, the ability to produce material that can speak to your audience, regardless of their technical expertise, is an ever-important factor to consider. Now, as AI continues to scale, data viz experts are finding new AI-integrated data visualization tools, or old AI-supercharged tools ready to bring their data storytelling to the next level. 

So let’s take a look at some of the free data visualization tools available, and how they can provide actionable insights that allow for driving informed decision-making and strategic planning while keeping to being user friendly. 

Tableau Public

Tableau Public, a powerful data visualization software, empowers users to create interactive and shareable dashboards with ease. What sets Tableau apart is its intuitive, user-friendly, drag-and-drop interface. Even those without extensive technical expertise can swiftly visualize data, transforming complex analyses into visually appealing and easily comprehensible insights.

Other elements make Tableau Public an excellent choice for data visualization experts. It has versatile data connectivity, real-time data exploration, and plenty of community support that helps users, new to veterans, unleash the program’s full potential. Most of these features also come with AI assistance to help users find the best way to visualize their data. 

In-Person and Virtual Conference

September 5th to 6th, 2024 – London

Featuring 200 hours of content, 90 thought leaders and experts, and 40+ workshops and training sessions, Europe 2024 will keep you up-to-date with the latest topics and tools in everything from machine learning to generative AI and more.


Google Looker Studio

Previously known as Google Data Studio, Google Looker Studio empowers users with the ability to transform their data into meaningful and visually appealing reports and dashboards. This versatile tool seamlessly integrates with other Google services, such as Google Analytics, enhancing its functionality and enabling users to leverage the full potential of their data.

With Looker, users can create customized reports and dashboards tailored to their specific needs, ensuring that they have the necessary insights to make informed decisions. The platform offers a wide range of features and functionalities, allowing users to connect to various data sources, visualize data through interactive charts and graphs, and apply filters and calculations to derive valuable insights.

Like Tabeau, its no-code functionality combined with AI-enhanced features can help users bring out most of their data. One thing to note is that Looker does require a bit of a learning curve, but once mastered it’s many professionals’ “go-to.”

Microsoft Power BI

Microsoft Power BI is almost synonymous with comprehensive business intelligence capabilities. Like our other platform, it allows users to connect to hundreds of data sources, simplify data prep, and drive ad hoc analysis. If you have experience with Microsoft Excel, the interface could be considered user-friendly as it has some impressive capabilities.

One thing that sets it apart is Power BI’s ability to simplify the often complex and time-consuming task of data preparation. Its intuitive data visualization tools and features empower users to cleanse, transform, and enrich data with ease, ensuring that analysis is based on clean and accurate information. This not only saves valuable time but also enhances the reliability and credibility of insights derived from the data.

Like Looker, Power BI does have a learning curve to unlock most of its powerful features, but once experienced, users are treated to a whole host of AI-powered data visualization tools to help them make real-time insights that drive the business world forward.

HiPlot by Facebook Research

HiPlot is a lightweight interactive visualization tool designed by Facebook Research to explore high-dimensional data, making it easier to identify patterns and correlations. The way it works is by empowering users to delve into the depths of high-dimensional data, transforming complex datasets into visually captivating representations. Its lightweight and interactive nature facilitates seamless exploration, allowing users to uncover hidden patterns and intricate correlations with ease.

Through its intuitive interface, HiPlot enables users to manipulate and visualize multidimensional data effortlessly. By employing a variety of visualization techniques, including scatterplots, parallel coordinates, and heatmaps, HiPlot caters to different analytical needs and preferences. Whether you’re a data scientist seeking to extract insights or a researcher aiming to explore intricate relationships, HiPlot provides the data visualization tools you need to uncover the stories within your data.

Finally, HiPlot supports real-time sharing of visualizations, enabling teams to discuss and analyze data collectively. This enhances the exploration process, fostering a shared understanding and driving more informed decision-making.

Facets by PAIR

Developed by Google’s People + AI Research team, Facets offers two robust visualizations to understand and analyze machine learning datasets, facilitating a deeper understanding of data distribution and nuances. One thing that Facets aims to do is through visualization, unlocking hidden patterns within data, relationships, and outliers that could tell the entire data story. It also allows users to explore large data sets efficiently so they can save time and resources in bridging the gap between their data and audience. 

Like other platforms, Facets facilitates collaborative analysis by enabling users to share and discuss visualizations with colleagues, fostering a shared understanding of the data. As many data professionals know, having more eyes can often help catch issues or oddities that can be missed by someone. 


At ODSC East this April 23-25, we’ll have an entire track devoted to data visualization and data analysis, so you’ll be able to learn everything you need to know about free data visualization tools, use cases, practical applications, and newer data visualization tools coming out. Confirmed sessions include:

  • Data Morph: A Cautionary Tale of Summary Statistics
  • Visualization in Bayesian Workflow Using Python or R
  • Unlocking Insights in Home Values: A Multimillion-Row Journey with Polars
  • Build-a-Byte: Constructing Your Data Science Toolkit
  • Conversational Data Intelligence: Transforming Data Interaction and Analysis
  • Create Compelling Data Visualizations and Business Dashboards with D3


ODSC gathers the attendees, presenters, and companies that are shaping the present and future of data science and AI. ODSC hosts one of the largest gatherings of professional data scientists with major conferences in USA, Europe, and Asia.