Successful e-commerce retailers stay competitive in ever-changing environments. They respond to changes in customer preferences, economic conditions, regional trends, and more. Predictive analytics help decision-makers know which products to buy based on projected demand. Here are some specific ways to use predictive analytics to make online... Read more

A traditional sales team setup will have personnel chasing targets while manually managing all the client information. But, the advent of automation tools targeted to sales professionals can help run an efficient and productive sales process. The study by Harvard Business Review has shown that marketing... Read more

AI cannot recreate a designer handbag, but it can give counterfeiters the tools to do so. There is more to counterfeit now with e-commerce and advancing AI technology. Deepfakes run rampant online, replicating people’s signatures, transactions, voices, and appearances with a few savvy clicks. AI can... Read more