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How Are We Solving Inequality with AI?
When people talk about artificial intelligence, they often praise it as an unemotional, efficient task manager, and, to an extent, that’s what it is. But when we think about it in bigger terms than Siri or Alexa, we can see real ways people are solving inequality with AI. In... Read more
A landmark paper appeared last December in the National Science Review (summary).  It describes the complex interdependencies between climate, consumption, population, demographics, inequality, economic growth, migration, and more.  Written by an interdisciplinary team of 20 authors hailing from organizations worldwide including NASA, Johns Hopkins, and more, the paper explains that it... Read more
Bridging the Digital Gap between B2B and B2C Marketing with Big Data
Forget funnels. Be user centric. Be human centric. ‘It’s no longer “digital marketing,” but marketing in a digital world.’  — Keith Weed, CMO at Unilever. With the blooming of Big Data in recent years, there are a number of success stories in business, particular in B2C companies who engage with consumers directly in... Read more
Recently, I have been exploring the creative side of artificial neural networks. People have been wondering what these mysterious models can come up with, and this creativity is the controversial side of artificial intelligence; the side that some people fear. The art industry seem to feel immune to the... Read more
Are Data Lakes Fake News?
The problem with the data lake Are data lakes fake news? The quick answer is yes and in this post I will show you why. The biggest problem I have with data lakes is that the term has been overloaded by vendors and analysts with meanings. Sometimes it seems... Read more
Data Science and AI in Film Production
Enabling Agile Storytelling with AI Creativity, Inc. is one of the most insightful and thought-provoking books I have read. Ed Catmull recounts his personal experiences, and talks in depth about the processes he created that made Pixar one of the most successful companies in the business. I strongly encourage you to... Read more
How the Internet of Things Will Change Marketing
An industry that is expected to add $ 19 trillion to the Global GDP will definitely have an impact on all aspects of an organization. As such the Internet of Things will revolutionize marketing. Within a few years, thanks to the Internet of Things, a marketer’s job will look totally different... Read more
When the World is the ad
Data-driven algorithms are effective not because of what they know, but as a function of what they don’t. From a mathematical point of view, Internet advertising isn’t about putting ads on pages or crafting seemingly neutral content. There’s just the input — some change to the world you pay... Read more