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Bridging the Digital Gap between B2B and B2C Marketing with Big Data
Forget funnels. Be user centric. Be human centric. ‘It’s no longer “digital marketing,” but marketing in a digital world.’  — Keith Weed, CMO at Unilever. With the blooming of Big Data in recent years, there are a number of success stories in business, particular in B2C companies who engage with consumers directly in... Read more
The Real Story of Automation Beginning with One Simple Chart
Robots are hiding in plain sight. It’s time we stop ignoring them. There’s a chart I came across earlier this year, and not only does it tell an extremely important story about automation, but it also tells a story about the state of the automation discussion itself. It even reveals... Read more
Recently, I have been exploring the creative side of artificial neural networks. People have been wondering what these mysterious models can come up with, and this creativity is the controversial side of artificial intelligence; the side that some people fear. The art industry seem to feel immune to the... Read more
Editor’s note: The moment you’ve been waiting for: The ODSC West 2017 Recordings are now edited, and we will distribute them THIS WEEK. Keep learning, pre-register for our upcoming webinar and get ready for ODSC East 2018. Last month, another successful edition of the Open Data Science Conference occurred at... Read more
9 ways Machine Learning can Improve your Business
There’s a number of ways you could be using Machine Learning in your business. To manage your ML projects efficiently and have them deliver real value to your business, you should have a good overview of what ML can help you with and how. I’ve listed 9 things, but... Read more
How Artificial Intelligence Will Change the Travel Industry
Having a passion for traveling and being a strong believer in the power of Artificial Intelligence (AI), for this week’s article I decided to look into what happens when you combine the two. As it seems, Artificial Intelligence is set to be a game-changer for the travel industry. It is... Read more
Open Source is one of the engines of the world’s economy and culture. Its next iteration will be bigger.
Once upon a time, the very concept of Open Source was absurd, and only its proponents ever thought it could be other than marginal. Important software could only be built and supported by sophisticated businesses, an expensive industrial component whose blueprints — the source code — was extremely valuable. But Open... Read more
Blockchain Technology is Hot Right Now, But Tread Carefully.
In 1968, Dr. Spencer Silver, a chemist at 3M Company, was tasked with creating a super-strong adhesive. Despite his efforts, his chemical compound which only achieved moderate stickiness could not find a problem for his solution. That was until his colleague, Art Fry, noticed he could use the glue... Read more
9 Bizarre and Surprising Insights from Data Science
Data is the world’s most potent, flourishing unnatural resource. Accumulated in large part as the byproduct of routine tasks, it is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is inherently predictive. Thus begins a gold rush to dig up insightful gems. Does... Read more
Business Analytics: Requirements for Data Transformation
There is a major change happening in the IT industry — the use of big data and analytics to guide how businesses are run. Many companies are embracing analytics as part of their core strategies. Unfortunately, some of those companies think that they can just purchase an analytics solution,... Read more