Renowned music producer and DJ David Guetta has spoken out about the role he believes AI will play in the future of music. Guetta, who has been a fixture in the music industry for over three decades, predicts that AI will have a significant impact on the creation and distribution of music in the years to come. Saying in part, “I’m sure the future of music is in AI. For sure. There’s no doubt. But as a tool.”
In an interview with BBC News, Guetta explained that he believes AI will make it easier for artists to create music, especially for those who do not have traditional music training. He noted that many musicians struggle with the technical aspects of music production, such as sound design and engineering, and that AI could help to remove some of these barriers. Though AI can help with technical aspects, there are other areas that individual musicians must develop on their own. He made that point by also stating, “Nothing is going to replace taste…What defines an artist is, you have a certain taste, you have a certain type of emotion you want to express, and you’re going to use all the modern instruments to do that.”
The use of AI in music production and distribution is not a new concept. In recent years, we have seen an increasing number of artists and music companies experimenting with AI technology. For example, the Grammy-winning music group The Black Eyed Peas used AI to compose their 2020 album “Translation,” which features collaborations with a number of international artists. The album was created using an AI program called AIVA (Artificial Intelligence Virtual Artist).
The DJ used deepfake technology to create an original voiceover for a live audience from rapper Eminem. In the Twitter clip, you hear the Detroit native’s voice though it was originally created using tools you can find online. Guetta, in the same clip, goes into a bit of detail that you can see below:
Let me introduce you to… Emin-AI-em 👀 pic.twitter.com/48prbMIBtv
— David Guetta (@davidguetta) February 3, 2023
Though the musician was in disbelief at how well the deepfake turned out, he told the BBC he hoped that it would help to open a conversation about AI and its possible implications for music’s future. He also said, “It’s very funny, actually, because a lot of people are reacting. Some of them are like, ‘Oh, this is genius.’ Some of them are getting super mad at me, but I’m not going to release the record.”
Generative AI has not only made splashes in the labor market, but the creative worlds as well with both art and music. Though it’s unlikely that any tool will fully replace an artist or group, AI will likely become a silent partner for many in the near future.