Not wanting to be outshined by Microsoft’s Bing. Google CEO Sundar Pichai says that the company will use AI to help beef up the offers of its popular search engine. According to Pichai, the goal is for users to interact with it in more human-like ways. This is a clear sign that the tech giant has no intention of giving any ground to Bing, as Microsoft has already rolled out AI-power features in its search engine last month.
While speaking with The Wall Street Journal. Pichai said of the move “The opportunity space, if anything, is bigger than before.” All of this comes a few weeks after Google’s own chatbot, Bard, was given limited release to a select group.
Google itself is also pushing a great deal of resources into developing other large language models the company hopes to engage within a multitude of industries. Returning to their search engine it’s clear that OpenAI’s ChatGPT has helped to direct Google’s own approach. Pichai told the journal that, “Will people be able to ask questions to Google and engage with LLMs in the context of search? Absolutely.”
All of this seems to be an arms race of sorts within the AI space. Other giants such as Meta have released their own LLMs, which they hope to utilize to enhance existing systems, and services, and potentially create new ones. But unlike the arms race that shaped the cold war, Sundar Pichai sees this pressure in competition as a means to a positive outcome.
In his view, Google’s work, “seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models…It draws on information from the web to provide fresh, high-quality responses.”
This is a very positive outlook when compared to other tech leaders and researchers who feel that AI is advancing faster than key responsible safeguards are able to be put into place. In late March, over 1,000 researchers and tech leaders requested that AI labs working on LLMs more powerful than GPT-4 to take a six-month pause in order to ensure that any negative societal effects could be mitigated.
Either way, it’s clear that Google has no interest in being left behind and will look to supercharge its suite of offerings with AI-powered tools.