The landscape of buying and selling is undergoing a profound transformation, influenced by an ever-changing economy and the rise of generative AI. Businesses are facing unprecedented challenges, and the pressure to adapt has never been more significant. As a result of this shift, HubSpot has unveiled HubSpot AI, a new platform-wide suite of AI-powered products and features that will help users build stronger bridges with their contacts.
Yamini Rangan, HubSpot’s CEO, stated, “We are witnessing a shift with generative AI, where businesses can use AI to connect with customers at scale. HubSpot is committed to helping our customers thrive in this age of intelligence.” Andy Pitre, EVP of Product at HubSpot, commented, “HubSpot AI equips customer-facing teams with the tools they need, eliminating the guesswork associated with generative AI.”
HubSpot AI and Sales Hub together will work to provide new tools:
AI Assistants: These generative AI tools empower teams across the HubSpot platform to streamline content creation, idea generation, website building, and report development.
AI Agents (Launching 2024): Designed to automate and enhance customer service, AI Agents will optimize live chat and email interactions.
AI Insights: This feature provides predictive AI capabilities, such as AI-powered forecasting, to drive data-driven decision-making.
ChatSpot: Already with 80,000 users since its March 2023 launch, ChatSpot combines the power of ChatGPT with various data sources, providing growing businesses access to potent generative AI capabilities.
Sales teams grapple with evolving challenges, prompting HubSpot to introduce critical Sales Hub upgrades:
Prospecting Workspace (Public Beta): A dedicated workspace streamlines prospecting activities, helping sales reps stay focused and prioritize tasks for improved efficiency and customer connections.
Advanced Lead Management and Reporting (Public Beta): These enhancements allow prospecting reps to better organize, track, and prioritize leads, offering richer data and visibility for sales and marketing teams.
Intelligent Deal Management and Forecasting (Private Beta): AI-powered features help sales teams prioritize efforts and predict outcomes, improving sales accuracy and efficiency.
Seamless Scheduling and Handoffs: HubSpot’s Sales Hub ensures smooth handoffs between sales development and sales, optimizing lead routing and appointment booking.
In addition to the launch of the new Sales Hub and HubSpot AI, new smart CRM customizations, mobile messaging, and commerce Hub developments were all released with a mission to empower businesses in an ever-evolving marketplace.