Not to be outdone by artificial intelligent powered image generation technology, Microsoft has announced that it will be integrating these tools into a variety of its products and services such as its Bing Search Engine, Edge web browser, and a new Office app called Microsoft Designer. Powered by DALL-E 2, this will give the users the ability to use text-to-image technology.
According to Microsoft, the goal of empowering these products with OpenAI’s DALL-E 2 is to allow creators to overcome “blank page syndrome.” By allowing users to type in depictions of what they’d like to see, they can scroll through the AI-generated images in order to gain inspiration for their work.
Written in the Microsoft press release it was described as “With Designer, there’s no need to spend time building cards or social media posts from scratch. And you no longer need to search through thousands of pre-made templates. Designer invites you to start with an idea and let the AI do the heavy lifting.”
As one can see with this new program, Microsoft is interested in targeting the non-tech invested marketer, or even user. By allowing users to use AI-powered tools such as Microsoft Designer, the high bar of skill one would need for graphic design or other tech skills doesn’t need to be present. Though, one would still need to brush up on their writing skills to ensure the content they want is what is generated by the program.
Microsoft is working to also ensure that images generated do not violate content policy while working against biases that could be embedded in the datasets. Part of it includes additional query blocking on sensitive topics and other techniques to prevent possible misuse of the service. These data training sets are still evolving, so though the goal is to deliver greater diversity in images and results, the company is still concerned with possible misuse of the program.
A part of the announcement was Designer’s integration into Microsoft Edge. This will empower social media users to create unique AI-powered generated images for their content without having to open another program or even leave the browsing window. The goal is to allow users to multitask and maximize time online without the need of leaving the browser. It’s quite ambitious, but as each program goes public time will tell if Microsoft’s investment will work out. But for now, Designer will be in testing for some time.