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OpenAI Has Eyes For Hollywood Thanks to Sora OpenAI Has Eyes For Hollywood Thanks to Sora
In an unsurprising move, OpenAI is setting the stage for an entry into the movie business according to Bloomberg. The company... OpenAI Has Eyes For Hollywood Thanks to Sora

In an unsurprising move, OpenAI is setting the stage for an entry into the movie business according to Bloomberg. The company has scheduled a series of what seem to be intro meetings in Los Angeles next week.

The goal seems to be to engage with leading Hollywood studios, media executives, and talent agencies. The objective is clear: to forge significant partnerships and usher in an era where filmmakers embrace its AI video generator Sora, with promises of enhancing creative storytelling.

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This move is being led by OpenAI’s Chief Operating Officer Brad Lightcap and a select team. They aim to showcase the capabilities of Sora, a cutting-edge, yet-to-be-released service capable of generating realistic videos up to a minute long from simple text prompts.

Sora was introduced in mid-February. And as you’d expect it captured immediate attention from both Hollywood and Silicon Valley with its high-definition demonstrations. Although not publicly available, Sora has already seen selective access granted to prominent figures in the acting and directing spheres.

OpenAI’s venture into Hollywood isn’t a sudden move. The company has been engaging in discussions and demonstrating its technological prowess in recent weeks, marking a deliberate strategy to collaborate closely with the industry.

 

This approach ensures the safe deployment of AI technologies while providing a glimpse into the potential future of entertainment, as stated by an OpenAI spokesperson. But as one would expect, the possible introduction of even more AI into filmmaking is likely to cause an uproar.

This is especially true since the industry just had a series of strikes not even a year ago. But it’s clear that the industry is at a crossroads and it recognizes the potential of AI in streamlining production processes, yet cautious about its implications on creative jobs.

Speaking of last year’s strikes by screenwriters and actors, AI was a major aspect of their concerns. This prompted a push for protections against the unchecked use of AI technology. Additionally, media companies are vigilant about the use of their content for training AI models without fair compensation, with discussions on licensing underway.

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Despite the challenges, OpenAI is not alone in its quest to capture Hollywood gold. They’ll be facing both tech giants and emerging AI startups alike, each developing its version of text-to-video technology. Runway AI Inc., for instance, already boasts a text-to-video service utilized by professionals for various production needs.

Where AI, Sora, or even OpenAI can go in TinsleTown is anyone’s guess. But one can expect that at the very least, AI will have a significant impact on the industry within the medium term.

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