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Big Data|Business
Successfully Transitioning your Team from Data Warehousing to Big Data

Successfully Transitioning your Team from Data Warehousing to Big Data

Business + ManagementDataOpsDS @ ScaleTechnologyTools & LanguagesBig Data|Businessposted by Uli Bethke January 9, 2018

You are planning to complement your traditional data warehouse architecture with big data technologies. Now what? Should you upskill your existing data warehouse team? Or do Big Data technologies require a completely different set of skills? What do we mean by big data technologies anyway? For... Read more
Bridging the Digital Gap between B2B and B2C Marketing with Big Data

Bridging the Digital Gap between B2B and B2C Marketing with Big Data

Business + ManagementDS @ ScaleMediaTechnologyTools & LanguagesBig Data|Businessposted by James Chen January 1, 2018

Forget funnels. Be user centric. Be human centric. ‘It’s no longer “digital marketing,” but marketing in a digital world.’  — Keith Weed, CMO at Unilever. With the blooming of Big Data in recent years, there are a number of success stories in business, particular in B2C companies who engage with... Read more
The Power of Data Network Effects

The Power of Data Network Effects

Business + ManagementDeep LearningModelingPredictive AnalyticsTechnologyBig Data|Businessposted by Matt Turck November 8, 2017

In the furiously competitive world of tech startups, where good entrepreneurs tend to think of comparable ideas around the same time and “hot spaces” get crowded quickly with well-funded hopefuls, competitive moats matter more than ever.  Ideally, as your startup scales, you want to not only... Read more
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