Successfully Transitioning your Team from Data Warehousing to Big Data
You are planning to complement your traditional data warehouse architecture with big data technologies. Now what? Should you upskill your existing data warehouse team? Or do Big Data technologies require a completely different set of skills? What do we mean by big data technologies anyway? For the purpose of... Read more
Bridging the Digital Gap between B2B and B2C Marketing with Big Data
Forget funnels. Be user centric. Be human centric. ‘It’s no longer “digital marketing,” but marketing in a digital world.’  — Keith Weed, CMO at Unilever. With the blooming of Big Data in recent years, there are a number of success stories in business, particular in B2C companies who engage with consumers directly in... Read more
The Power of Data Network Effects
In the furiously competitive world of tech startups, where good entrepreneurs tend to think of comparable ideas around the same time and “hot spaces” get crowded quickly with well-funded hopefuls, competitive moats matter more than ever.  Ideally, as your startup scales, you want to not only be able to... Read more