Data-Driven Artificial Intelligence (AI) for Churn Reduction
ConferencesResearchAPAC 2020churn modelLogistic Regressionposted by ODSC Community November 23, 2020
A telecommunications company was losing customers (churn rate was 49.9%) and wanted to identify why customers were leaving them. Using data-driven Artificial Intelligence (AI), the key reasons for customers leaving the business (churn) was identified and a proactive retention campaign was developed to prevent customers from... Read more