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5 Tips to Improve Lead Generation Using AI-Powered Social Media Data Analytics
The effect of AI in the marketing world has been nothing but revolutionary over the past few years. Research by Harvard Business Review reveals that AI has led to a 50% increase in the number of leads and up to 60% cost reduction for businesses meaning... Read more
How AI is Changing the World of B2B Marketing
Artificial Intelligence (AI) has been a leading factor in numerous eye-opening marketing experiments in the past few years. Studies show that 80% of B2B marketers believe that AI will revolutionize marketing in the coming years. AI can emulate the human mind’s capacity while making more precise... Read more
Optimizing DoorDash’s Marketing Spend with Machine Learning
Originally posted here by Doordash, reposted with permission. Over a hundred years ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. This quote still resonates today. Marketers are always trying to find ways to get... Read more
4 Winning Ways to Create an AI Content Marketing Strategy
The artificial intelligence (AI) revolution continues to make an impact on the global market with disruptive efficiency. Whether it’s the marketing industry, FinTech or healthcare, and cybersecurity, AI technologies continue to make their mark as standard practice. When it comes to content marketing, digital transformation is... Read more