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marketing
5 Benefits of BigQuery for Marketers

5 Benefits of BigQuery for Marketers

Business + ManagementBigQuerymarketingposted by ODSC Community January 17, 2023

Common databases appear unable to cope with the immense increase in data volumes. Managing and analyzing these huge arrays of information in due time becomes a real challenge for marketers. This is where the BigQuery data warehouse comes into play. BigQuery for Marketing: What Makes it... Read more
5 Tips to Improve Lead Generation Using AI-Powered Social Media Data Analytics

5 Tips to Improve Lead Generation Using AI-Powered Social Media Data Analytics

Business + ManagementGuest contributormarketingposted by ODSC Community September 28, 2020

The effect of AI in the marketing world has been nothing but revolutionary over the past few years. Research by Harvard Business Review reveals that AI has led to a 50% increase in the number of leads and up to 60% cost reduction for businesses meaning... Read more
How AI is Changing the World of B2B Marketing

How AI is Changing the World of B2B Marketing

Business + Managementmarketingposted by ODSC Community September 21, 2020

Artificial Intelligence (AI) has been a leading factor in numerous eye-opening marketing experiments in the past few years. Studies show that 80% of B2B marketers believe that AI will revolutionize marketing in the coming years. AI can emulate the human mind’s capacity while making more precise... Read more
Optimizing DoorDash’s Marketing Spend with Machine Learning

Optimizing DoorDash’s Marketing Spend with Machine Learning

Business + ManagementMachine LearningModelingmarketingposted by ODSC Community January 5, 2020

Originally posted here by Doordash, reposted with permission. Over a hundred years ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. This quote still resonates today. Marketers are always trying to find ways to get... Read more
4 Winning Ways to Create an AI Content Marketing Strategy

4 Winning Ways to Create an AI Content Marketing Strategy

Business + ManagementGuest contributormarketingposted by ODSC Community November 12, 2019

The artificial intelligence (AI) revolution continues to make an impact on the global market with disruptive efficiency. Whether it’s the marketing industry, FinTech or healthcare, and cybersecurity, AI technologies continue to make their mark as standard practice. When it comes to content marketing, digital transformation is... Read more
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