The Power of Privacy and AI Governance: Insights from Beatrice Botti The Power of Privacy and AI Governance: Insights from Beatrice Botti
In a recent episode of the ODSC’s Ai X podcast, Beatrice Botti, the Chief Privacy Officer at DoubleVerify, shared her insights... The Power of Privacy and AI Governance: Insights from Beatrice Botti

In a recent episode of the ODSC’s Ai X podcast, Beatrice Botti, the Chief Privacy Officer at DoubleVerify, shared her insights on the evolving landscape of privacy, AI governance, and risk management. Beatrice’s extensive experience in law and technology provides a unique perspective on these critical issues. So let’s explore her thoughts and advice on navigating the complex world of AI and privacy.

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The Journey to Privacy Leadership

At the start of the interview, Beatrice began by outlining her career trajectory, which spans over a decade in the United States, after moving from Italy where she completed her law degree. Her initial roles included working at Virgin Pulse, a health and wellness company, where she developed an understanding of privacy in the health sector. This experience set the stage for her current path.

The Role of a Chief Privacy Officer in 2024

As Chief Privacy Officer at DoubleVerify, Beatrice’s responsibilities extend beyond traditional privacy concerns. She is involved in data governance and AI governance, ensuring that the company’s use of AI is ethical, and structured, and mitigates risks. Of course, this includes both proprietary AI and third-party AI, which necessitates a comprehensive approach to managing AI-related risks in an ever-changing compliance-laden world.

Expanding Privacy by Design to AI Governance

Beatrice emphasized the importance of privacy by design and privacy by default, principles that have been increasingly adopted in recent years. These principles are not only about compliance but also about building consumer trust. She believes that AI governance should follow a similar path, integrating ethical considerations from the inception of AI development through to deployment.

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Managing Third-Party AI Risks

A significant part of Beatrice’s role involves managing third-party AI risks. She discussed how DoubleVerify has expanded its vendor onboarding process to include AI-specific questions and contract language. This ensures that third-party vendors are responsible for the AI they deploy and adhere to the same stringent standards as DoubleVerify’s proprietary AI systems.

AI in Different Sectors

Drawing from her experience in various sectors, including healthcare, wellbeing, and advertising, Beatrice highlighted the unique challenges each sector faces in AI governance. She pointed out that while AI’s role in these industries is now more prominent, automated decision-making has been a long-standing element. The recent surge in generative AI has only brought these discussions to the forefront as many leaders see the potential of the technology.

The Importance of Transparency and Trust

In the next part of the interview, Beatrice stressed that transparency and trust are crucial for organizations developing AI technologies. With the public becoming more aware and concerned about AI’s impact, companies need to be transparent about their processes and practices. This transparency helps build trust with consumers and can serve as a competitive differentiator in the market, while incentivizing companies to be aware of important issues related to AI and ethics.

Privacy as a Competitive Differentiator

Here, things got pretty interesting. Beatrice drew parallels between the evolution of privacy and the emerging importance of AI governance. She cited Apple’s conservative approach to privacy as an example of how prioritizing privacy can be a strategic advantage. Companies that can demonstrate robust privacy and AI governance practices are likely to gain a competitive edge by building consumer trust and loyalty. And one thing many legacy brands know full well is that trust can deliver dividends for decades. 

The Future of AI Governance

Toward the end of the interview, Beatrice made clear that she believes that good AI governance will become increasingly important. As AI becomes more integrated into everyday life, companies must ensure their AI systems are reliable, non-discriminatory, and explainable. This will not only help mitigate risks but also meet growing consumer expectations for transparency and accountability.

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Conclusion on AI Governance

Beatrice Botti’s insights highlight the critical role of privacy and AI governance in today’s digital landscape. Her experience underscores the importance of integrating ethical considerations into AI development and deployment. By prioritizing transparency, trust, and robust governance practices, companies can not only comply with regulations but also differentiate themselves in a competitive market. As AI continues to evolve, these principles will be essential for ensuring its responsible and beneficial use in society.

You can listen to the full podcast on Spotify, Apple, and SoundCloud.To take an even deeper dive into AI topics and tools, and their effects on society at large, join us at one of our upcoming conferences, ODSC APAC (August 13th, Free Virtual), ODSC Europe (September 5-6, Hybrid), or ODSC West (October 29-31, Hybrid).



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