fbpx
Universal Music Partners with AI Startup Universal Music Partners with AI Startup
Universal Music Group, the world’s largest music company, has inked a landmark deal with AI start-up Soundlabs. According to a new... Universal Music Partners with AI Startup

Universal Music Group, the world’s largest music company, has inked a landmark deal with AI start-up Soundlabs. According to a new press release, the goal is to develop ultra-high fidelity vocal models.

The company claims that this innovative collaboration will enable artists to utilize their own voice data for training AI models while retaining complete control over ownership and artistic approval of the output.

The agreement allows singers signed to UMG to train AI models using their unique vocal characteristics. In theory, this means that renowned artists like Jon Bon Jovi could produce new music with AI-generated vocals without ever stepping into a recording studio.

One exciting aspect of this deal is that as written, it ensures artists maintain ownership of the AI-generated results and retain full artistic approval on their use, safeguarding against unauthorized releases. However, how it would be copywrited is still up for debate as courts are still juggling how to handle AI-generated content.

For those who are worried, the company looks to be trying to beat them to the punch. UMG emphasized the creative potential of this technology,  “It empowers artists and producers to explore bleeding-edge vocal transformations, including voice-to-voice, voice-to-instrument, speech-to-singing, language transposition, and a myriad of previously impossible vocal transformations. Together, UMG and Soundlabs are collaborating to allow UMG artists to create custom vocal models that will be available for their exclusive creative use cases, and not available to the general public.

BT, the founder of Soundlabs, expressed his excitement about the partnership, highlighting the ethical and creative alignment between the two companies. “It’s a tremendous honor to be working with the forward-thinking and creatively aligned Universal Music Group,” BT stated.

He continued, “We believe the future of music creation is decidedly human. Artificial intelligence, when used ethically and trained consensually, has the Promethean ability to unlock unimaginable new creative insights, diminish friction in the creative process, and democratize creativity for artists, fans, and creators of all stripes. We are designing tools not to replace human artists, but to amplify human creativity.”

Soundlabs pointed out that it is dedicated to producing “ethically trained AI assistive tools for musicians that put the power in musicians’ hands, and keeps it there,” ensuring that their technology serves to enhance, rather than replace, human artistry.

While this partnership marks a significant step forward in integrating AI with music creation, though the use of AI in the industry will likely remains a contentious issue.

ODSC Team

ODSC Team

ODSC gathers the attendees, presenters, and companies that are shaping the present and future of data science and AI. ODSC hosts one of the largest gatherings of professional data scientists with major conferences in USA, Europe, and Asia.

1